Since the rebranding of to in October 2021, ” has become one of the key buzzwords in the tech world.
Metaverses are virtual worlds focused on social connection, where people can explore via digital avatars.
As with the growth of more traditional social media platforms such as and TikTok, the metaverse has opened the door to a new profession – virtual influencers.
In order to gain an insight into this world, MailOnline spoke to Polar, a virtual popstar with over two million followers, who regularly performs to crowds of teens in the Avakin Life metaverse.
Polar says she sees the metaverse as an opportunity to meet with her fans ‘on the same side of the screen’.
However, many parents have expressed concerns about the safety of their children in the metaverse, with one calling Avakin Life ‘hypersexualised and cringey.’
MailOnline spoke to Polar, a digital popstar with over two million of followers, who regularly performs to crowds of teens in the Avakin Life metaverse
Polar says she sees the metaverse as an opportunity to meet with her fans ‘on the same side of the screen’
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